The drive of tomorrow. It is what everyone is talking about. What everyone is thinking about. And it is above all in our hearts. That’s why we do precisely what we do best. We go our own way. And with Porsche E-Performance, we bring a level of sportiness not seen before to the world of e-mobility. During the presentation of the new Panamera and Cayenne_S in Shanghai and Beijing we were in charge of main part to produce 2 videos for Porsche in association with Avantgarde Germany. The whole Asian world was ready to have the attention on the luxury car brand and the video expressed the cross road path of US and Europe with a touch of natural landscape and industrial innovation feeling.

This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company and as an automotive manufacturer. It has been our guiding star – for more than 65 years. And it covers all the values that characterise our work and our vehicles. It’s no wonder, therefore, that no-one can describe this better than the person who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst – or Ferry Porsche, for short.

In the beginning, I looked around and could not find the car I’d been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself.

Ferry Porsche

His dream of the perfect sports car has always driven us – throughout our history. And we get closer to achieving it every day. With every concept, every development and every model. Along the way, we follow a plan, an ideal that unites us all. We refer to it simply as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate performance into speed – and success – in the most intelligent way possible. It’s no longer all about horsepower, but more ideas per horsepower. This principle originates on the race track and is embodied in every single one of our cars. We call it “Intelligent Performance”.