• Client XLASH / Date 2017 / Category DIGITAL / Country Sweden

“Lashes You Never Have to Take Off. Because They’re Yours”
The eyelash serum that grows your eyelashes naturally longer.
It is always a challenge to show the invisible product. Something that takes time to see the difference, something that has no colour or shape. How do we create a great material?
This is how we did it! We choose the future face- model that is about to succeed. Model that has a look people will love tomorrow. Create an idea that explains the problem. In this case it is time “TIME is EVERYTHING”. We played around many casual routines, around numbers, around expressive eyes and natural beautiful young lady.